In accordance with the relevant person in charge of the introduction of Carrefour, Carrefour first single shop management can not meet the 42 cities the size of 157 stores. In fact, frequently be exposed corruption in procurement, store accidents, as well as marketing execution and the problems are increasingly plagued Carrefour. In this context, emerged in Fuyang, Anhui region or even 160 cottage Carrefour.
In 2009, supermarket chain Carrefour in China, ranking in the top spot away by large Conditioner, which is more inspired Carrefour needs to strengthen management, centralized in-depth reform quickly.
“Centralized management in product quality control, cost savings and unified marketing play a very significant advantage.” Deputy secretary general of China Chain Store & Franchise Association, told reporters Yang Qingsong, which is currently the major supermarket chains are in promoting a reform.
Runs counter to the reform than it is more important, the two giants reform ideas what the internal similarities. Industry insiders, this isomorphism mainly in Carrefour and Wal-Mart have attached considerable importance to the role of sales regions.
In Carrefour decentralization movement in 2005, established four regions (Eastern, Central, South, North), mastered by the Region Director, the vast majority of power. Carrefour centralized in the reform movement, is also chosen in the region consists of CCU (city procurement center) to recover power.
The Wal-Mart’s decentralization movement in the same region is chosen as the center of power, the establishment of a Regional Director position, so that the formation of the Operations in China Wal-Mart Vice President, Chief Operating Officer, Regional Director, Regional Manager operating framework . This operating structure will enable Wal-Mart China to strengthen the regional self-management skills and flexibility. In fact, including last year launched the controversial Wal-Mart to streamline the movement, including the structure, the reforms implemented by Wal-Mart, are due to appear in the Yao-Chang Chen, “streamline processes, improve response flexibility” purposes.