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As early as before the First World War, Ettori • Bugatti, the people who love France and the horses, they select the Hermes to their stables thoroughbred horses are tailored to a variety of saddlery. Saint honore Road 24 in the saddle in a workshop, order catalog in a clear account of who the customer and art connoisseurs eagerly desire to get something – lightweight English saddle, riding side saddle seamless President, Two-horse carriage kits, whip with the horn, English horse fully armed, in the clipped wool fabric monogram EB (Ettori • Bugatti initials), and so on – are all proof of his sentence saying: “any article, then fine, then do not be too expensive.” entries in the order items usually can see the Emir • Hermes autograph: During that time, Amir and his brother co-head the Hermes brothers workshops, and will order according to Bugatti, personally supervised the processing of these products. Outstanding achievements as a harness maker, Emir also was quite interested in a new adventure …… that car. The end of 1914, He was official to North America, visited the Ford factory in Detroit. Chartered by the Canadian military, Ford T Torpedo series soft car roof to use the zipper, this revolutionary new device has aroused great interest the Amir, after which he quickly made this design in France patent. Based on mutual understanding and trust in close contact, on the horses of love and obsession with the car – who’s a genius inventor and mechanical designers in the field with his favorite horse with the manufacturing experts from the intersection point is build up here.

Since the 1837 creation of the beginning, Hermes has always been committed to accompany the operation of the people: on horseback, car, plane and helicopter in recent … … elegant, practical, innovative and quality is our relentless pursuit Design and production of each item when the fundamental principle. Bugatti Veyron series that after careful study, “domestication” and repeated a masterpiece conceived and brewed. Art director at Hermes kind invitation of the Ministry, the designer Gabriel • Pei Zini (Gabriele Pezzini) technology with our technicians work together to create a set of Hermes and the culmination of Bugatti cars.

Internal and external design of the car which has been carefully considered. It is this very sophisticated design and production process reflects the Bugatti and Hermes from the two teams in the cooperation project in the best style. Hermes handmade leather throughout the whole vehicle design, and even hood.

From the country road to the city streets, this car is enveloped in a fine harmony luster in the elegant charm. In Paris, we are sincerely looking forward to it very Jingya fortunate to see in the saint honore Road (Rue du Faubourg Saint-Honoré), on passing.

President of Bugatti Automobiles S.A.S.

Dr. Franz-Josef Paefgen

Emile Hermes and Ettori • • Bugatti’s first encounter in the early twentieth century, from a love of cars, due to the saddle with the world-renowned Bali Ma a manufacturer and a partial to horses in the world, stand out with unique design auto manufacturers began their landmark cooperation. In the same fiery passion, their mutual respect and mutual respect, sincere treatment, plus two of the reform, innovation and the common pursuit of the modern new style, so that cooperation between the two brands eventually gave birth to a deep friendship.

• Hermès Special Edition Veyron: Bugatti Veyron Fbg par Hermès Bugatti and Hermes to be adjourned to front, and then show the two brands shared values, and its pursuit of excellence in the contemporary world the kind of quality time life time of great courage.

Art – form – technique,” Bugatti’s design heritage that there are like mythical underlines the value of clear-cut idea of the brand, and its excellence for the automotive manufacturing process is, as always, and Ettori • Bugatti and Emil • Hermes as the first firm cooperation. Today, the two brands is to exchange with them in their respective areas of expertise, unique skills and craftsmanship, such cooperation as Amir and Ettori as exciting when the first encounter, also benefit from each other .

This cooperation began from the friendship between two people, until today evolved into a modern industrial design project, which highlights the brand personality is the new Bugatti car part of the plan. • Hermès Special Edition Veyron: Bugatti Veyron Fbg par Hermès Bugatti revival is not only an important milestone in the history, but also two brand Hermes and Bugatti – a “love of cars saddle maker” and a “love of horses, the car manufacturers” – between the portrait of a promising collaboration.

One is the prestigious brand, one is quite legendary car manufacturers – in the context of today’s automotive industry, the two join forces again at first glance seems incredible. On the other hand, this also proves that even after several decades of trials and vicissitudes of life, things are always a classic handed down, to stay in the world.

The new sports car Bugatti Veyron 16.4

In 1956, the last one at the French Hill City, Mo (Molsheim) made Bugatti (Bugatti) brand vehicles through the Alsace region of this well-known car manufacturers factory gate. Fifty years later, that is the spring of 2006, a new generation of Mo Shan Bugatti brand cars – Bugatti Veyron 16.4 (Bugatti Veyron 16.4) was first sent to customers.

Ettori • Bugatti (Ettore Bugatti) and Emile • Hermes (Émile Hermès) initial cooperation in the 1920s, when Ettori Bugatti Royale cars custom cars, led by a set of luggage. Nearly ten years later, in 2006, elegant Motor Show (Pebble Beach Concours d’Elegance), the Bugatti and Hermès met again the mass of the people. The encounter became the beginning of the two brands together again.

As for the new season, autumn and winter 10, fashion up to the people mentioned above have become commonplace and unusual design, all kinds of odd-shaped heel and the shoe is now frequently appears in the catwalk and in the shop window, combined with a square head, crocodile skin, three button and bohemian fringes of return, bringing both retro and innovative school of foot picture. It looks female consumers are bound to be mad – all have overhangs of the shoes are in the extreme toward new development, whether in the proportion – more and more high heel and thick and heavy soles, or in the design – retro, cartoon, geometric patterns, it was. “I think we might be a little tired of it bag, luxury goods industry, the excitement began to shift to the shoes, so shoes suddenly become more creative, more personal, more eccentric of the.” Accessories designer Orla Kiely said.

If you still think we can now rely on most when the new handbag dawdle, you need to think twice about the. This season, the focus of attention of passers-by will be your feet. But it has a pair of red shoes high heels, a few quarters have long since this is not a new topic. Christian Louboutin, he made those shiny red shoes, high heel shoes shrugged almost wearing a Hollywood star in each of the feet. Is the time to buy a few pairs of new shoes.

If the “it-bag” of the main elements are rare, high prices and long waiting lists, then “itshoe” attitude is even more bold. In these shoes, you can not find anything conventional. Prada himself is the instigator of this trend. She launched the series in the autumn and winter 07 curved like the kind of super-realism trotters heel in the newspaper no less than level triggered a lively discussion of treatment of a large clothing, attention than the envelopes are much more packages. Similarly, Balenciaga was a sense of rich technology toys like Meccano model of metal-like heel, and Chloé was a bit like Dr Martens Tall, thick, wedge-shaped base has brought huge buzz. By the 08 spring and summer, this trend has not since aesthetic of estrangement and discomfort while wearing a retreat, far from, create greater luxury and dramatic new heights – from Chanel that high-heeled silver like the Chrysler Building to Balenciaga knee-high high-heeled shoes hollow Rome, not to mention that a series of Prada to the wave line and hit all the color composition of platform shoes campaigns.

“A form is a form of practical utility handbag handbag,” Hope said, “you will not feel the need to look through patterns all day long – not to mention, you’re not willing to put a bag of stuff every day, all to another bag . relative shoes, the package needs a person is very limited. If the it bag, said to have a season, then it shoes double the number should be several. ”
Ms. Prada hidden commercial motives behind the initiative. Bags of high prices to some extent limit their sales. The shoe man-hours and materials used in less than handbags. For most retailers, sales of shoes and handbags ideal ratio should be 5 to 1. There is also a fact: handbag counterfeiting easier. Of course, in addition to economic reasons, the shoe also has another unique. “Shoes and costumes are always linked with the dream, it lets women feel brand new, and handbags can not,” KurtGeiger the Design Director Michael Lewis said, “shoes can portray you as a new role.”

This is a bit hard to understand. For many designer brands, the bags are their savior. Neither of these brands to improve sales of expensive fashion, refused to profit by licensing the brand – is a very practical handbags and accessories, not to mention their high appearance rate. “After all, you can not put shoes into a display of something so easy – you can not put your feet on the table.” Shoe designer Emma Hope said. Her slippers also have horse hair is a popular pop single product, however, functional bag limit as a matter of fact that the impact of fashion accessories.
If the “it-bag” of the main elements are rare, high prices and long waiting lists, then “itshoe” attitude is even more bold. In these shoes, you can not find anything conventional. Prada himself is the instigator of this trend. She launched the series in the autumn and winter 07 curved like the kind of super-realism trotters heel in the newspaper no less than level triggered a lively discussion of treatment of a large clothing, attention than the envelope package are much more

Once granted a kind of fashion item-”it” in the name, which means that it will far exceed the popular quarter of the time, such as Birkin bag or Fendi’s Baguette-they are hot handbags for years. But now, with Miuccia Prada’s words, to change the time for a change. “The appeal of the recent slight decline handbag,” she said, “I think this trend is almost the end. This is the time for shoes on stage.”

Yves Saint Laurent’s Tribute heels as by Gwen Stefani and Jennifer Lopez’s popular for selling products made. From the beginning of the year, major department stores such as the UK’s Harvey Nichols and the United States were tested Barney’s shoes sales growth, the most noteworthy is that consumers have increased demand on the catwalks models, and unattainable high rather than the usual heels, low heels are more likely to wear the “improved style” sell better.