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Most high-end corporate market and the low-end market fear, but also its legitimacy. That is, high-end consumer market must experience difficulties, and low-end market must face the test of profitability.

However, in many industries have also seen the success of the brand into the ends of the market, they can give us a lot of confidence and consideration. For example: access to high-end Deluxe milk market, created a new class, forever changed the way the Chinese dairy industry competition; blue classic high-end liquor market, opening up with a Maotai, Wuliangye different ways, basically based on the heel ; Kowloon fast access to high-end beverage market and sell the old Beijing culture of cool soup is expected to continue to build a second after the Wong Lo Kat myth. Low-end market also has many successful brands, such as: Shenzhou computer, Galanz microwave oven, such as the family business hotel and so on, they are in people “not successful” low-end market success.

Then, they “both ends of the” market success secret? Simple conclusion is that two words: break with convention. When all of the dairy enterprises to participate in price wars, when done Mengniu reverse forward Deluxe; when all of the premium liquor brands and Luzhou and Maotai purists when the blue classic done another way; and When all of the hotels around the “stars” make an issue of time, such as the home to be a different … …

Perhaps, when they break the routine to lead a new class or pursue a new value, we can imagine their life is difficult, their pay is great. However, once the attempt was successful, it will build bigger, more long-term competitiveness, it is easy for you to push the track of sustainable development. This is why the “day language mobile phone” from the “Sparrow” transformed into “Phoenix,” the reason why.