The polarization on the one side, even if the study consumer psychology, we can easily find, “ends” the market also have a lot of opportunities, and this opportunity comes from the consumer preference for extreme psychological.
Recall that we can buy their own houses, buy cars, buy appliances, buy clothes, and even the scenes to buy daily necessities, such “extreme consumer” mentality is reflected everywhere.
When you first buy a house, they often do not allow economic conditions, so choose low price, square little house to the transition, or simply rent to will; And when your economic conditions to a certain stage, you will not hesitate to buy a big house decent, and even loans to buy a house to live.
When you buy a car, is the same. Either buy a cheap temporary travel, buy a good or altogether enjoy. In fact, you remember carefully, almost all of your purchases are in varying degrees, with such “extreme consumption” of the shadow.
TV: either buy a super-ultra-high definition LED, or buy a special deal with the LCD screen;
Clothes: either buy the world’s top brands, or buy the best brand to spread the goods can not see;
Jewelry: either wear a gold solid silver, or just do not wear;
Mobile: either buy the most expensive latest, or choose low-cost phase-out section;
Camera: either buy a professional veneer camera, or a fool to buy a copy of a machine;
Liquor: sky-high price or taste wine, or to drink cheap Erguotou;
Skin Care: either buy the most expensive, or buy the cheapest;
Holiday Travel: either go to a decent resort, or go to the outskirts of Forest Park;
… …
Therefore, I believe that that kind of extremism and will certainly make the “ends” of the market booming, the new brand to provide more development opportunities. Moreover, with the increased purchasing power of consumers, this “extreme consumer” behavior will be more apparent. Why are so many luxury cars, luxury furniture, luxury apparel and high-end beverage brands are so interested in the Chinese market? One very important reason is that China’s “extreme consumption” has shocked the world.