Bestbags|your vogue handbags information guide

Field by the Karl (Karl Lagerfeld) personally surgeon Fendi (Fendi) 2010 Winter ad large. The entire series in black, brown and camel-based color, elegant and calm. An Yalu than can (Anja Rubik) wearing a fur collage of wide-type jacket, wearing sunglasses, wide version of the design seems simple leather bags placed randomly around the model with a full luxury, models inadvertently distributed so that the mature feminine fascinated people.

FENDI2010 in autumn and winter show games on our show from the 60’s gorgeous 2010 continuation of the combination of classical and modern, blending classic and the atmosphere.

A horseshoe as a design element of the mark, makes you think what? In addition to the most direct “The Hong Kong Jockey Club”, you are familiar with the fashion brand, but also flashed in my mind as to whether the “A” shaped horseshoe logo as classic German leather goods brand Aigner?

This spring quarter, Aigner highly representative on the horseshoe once again for inspiration to design a range of leather handbags.

Damascus Bags

To note the composition of the Damascus leather handbag, this season may be closed on the variations into a briefcase style, as in the past, similarly to spend the “A” horseshoe shape as a decoration, but also comes with replaceable nylon or ribbon printed in cage, to facilitate Pei Chen a different dress.
In addition, the brand is also available in variety of practical leather accessories, wallets among Drape series to use it full tuck interesting piece, printed full Aigner horseshoe mark printing, very clever.

While the French media, “Les Echos” named “the French love of 100 companies” in Europe’s largest sporting goods chain Decathlon over the IKEA brand and Coca-Cola, but this movement chain in China is far from clear After the three were well known. It stores not only the remote location, and almost no advertising, low-key family business culture to make it to the media also hold a kind of shunned.
In the formal entry into China after 12 years, this campaign used consistently good chain started to expand. The latest plan is 20 years out in China nearly a thousand stores.

Look, Decathlon China has become the ideal market to achieve the profit margin. After the outbreak of the global financial crisis, adverse economic Decathlon shop in China, 2008 years after another 5 new stores opened in 2009, maintaining the same speed. The action continued investment in Kunshan in Jiangsu Province, covers an area of 80,000 square meters of Huaqiao logistics base has also been put into use, and even leave room for further expansion – a logistics center in an area beyond the needs of about 30% of the area .

“If the market competition is a Tour de France endurance, as if the financial crisis entered a climbing stage of the game, this is a good company with the potential of distance less than the company’s opportunities.” Meng, president of China Decathlon East said. He said, starting in 2007, Decathlon has been China’s many single-store profits. French headquarters that the Decathlon’s business model was validated in China, expansion could be the next step.

As of March 2010, Decathlon The number of shopping malls in China, 23 from 1000 is still a distant goal stores. “This is not a crazy idea.” Meng Dong said, “China’s area is 17 times that of France, France has had more than 200 stores.”

Analyzing “ends” of the market prospects and the possibility of entering the market and value, we again see “the end” market, that is, “Hill,” the market will be a problem.

The author’s view is that “mountainside” The market’s biggest problem is easy to homogeneous and easier to engage in price wars, more easily trapped in a “colorless”, “no difference” in the abyss.

Because “mountainside” market is “better” behavior of flooding areas of marketing. Better quality, lower prices; more features, more benefits; more promotions, more violent propaganda. Into the “mountainside” market the brand, without exception, have adopted this strategy.

However, this “better” strategy to give us what? More are: duplication of efforts, and even into the loss of your edge. If you are a “hillside” market brand and dare I say: you better than anyone else usually busy, but a year down the money earned was not very satisfactory.

Why? The reason is simple. You can do “better”, competitors can do. This is the end result, the difference between brands is getting shorter, until the only remaining trump card is the price. The adverse effects of excessive use of a price war is a loss, and even the collapse of capital chain and the entire industry reshuffle.

Now, a lot of infant formula milk brands have entered the market, trying to slice in this market. Unfortunately, most brands are targeting the “mountainside” market, trying to “superior quality”, “affordable” way to compete. This is a dangerous strategy, even a naive strategy, the end result is empty-handed. Think about why the San Yuan excellent Cong (moderately priced) who once Synutra UB (high price) over? Why Mengniu milk powder so far no satisfactory development? These living cases can tell us, targeting “mountainside” market, more harm than good, evil is greater than blessing.

So, I finally once again remind you: When you approach a new brand into a market, they must carefully select the “mountainside” market, the strategy must do a thorough job, a clear advantage and to prevent their opponents to follow up barriers, as much as possible to avoid entering into or never return after the doldrums.

Most high-end corporate market and the low-end market fear, but also its legitimacy. That is, high-end consumer market must experience difficulties, and low-end market must face the test of profitability.

However, in many industries have also seen the success of the brand into the ends of the market, they can give us a lot of confidence and consideration. For example: access to high-end Deluxe milk market, created a new class, forever changed the way the Chinese dairy industry competition; blue classic high-end liquor market, opening up with a Maotai, Wuliangye different ways, basically based on the heel ; Kowloon fast access to high-end beverage market and sell the old Beijing culture of cool soup is expected to continue to build a second after the Wong Lo Kat myth. Low-end market also has many successful brands, such as: Shenzhou computer, Galanz microwave oven, such as the family business hotel and so on, they are in people “not successful” low-end market success.

Then, they “both ends of the” market success secret? Simple conclusion is that two words: break with convention. When all of the dairy enterprises to participate in price wars, when done Mengniu reverse forward Deluxe; when all of the premium liquor brands and Luzhou and Maotai purists when the blue classic done another way; and When all of the hotels around the “stars” make an issue of time, such as the home to be a different … …

Perhaps, when they break the routine to lead a new class or pursue a new value, we can imagine their life is difficult, their pay is great. However, once the attempt was successful, it will build bigger, more long-term competitiveness, it is easy for you to push the track of sustainable development. This is why the “day language mobile phone” from the “Sparrow” transformed into “Phoenix,” the reason why.

The polarization on the one side, even if the study consumer psychology, we can easily find, “ends” the market also have a lot of opportunities, and this opportunity comes from the consumer preference for extreme psychological.

Recall that we can buy their own houses, buy cars, buy appliances, buy clothes, and even the scenes to buy daily necessities, such “extreme consumer” mentality is reflected everywhere.

When you first buy a house, they often do not allow economic conditions, so choose low price, square little house to the transition, or simply rent to will; And when your economic conditions to a certain stage, you will not hesitate to buy a big house decent, and even loans to buy a house to live.

When you buy a car, is the same. Either buy a cheap temporary travel, buy a good or altogether enjoy. In fact, you remember carefully, almost all of your purchases are in varying degrees, with such “extreme consumption” of the shadow.

TV: either buy a super-ultra-high definition LED, or buy a special deal with the LCD screen;

Clothes: either buy the world’s top brands, or buy the best brand to spread the goods can not see;

Jewelry: either wear a gold solid silver, or just do not wear;

Mobile: either buy the most expensive latest, or choose low-cost phase-out section;

Camera: either buy a professional veneer camera, or a fool to buy a copy of a machine;

Liquor: sky-high price or taste wine, or to drink cheap Erguotou;

Skin Care: either buy the most expensive, or buy the cheapest;

Holiday Travel: either go to a decent resort, or go to the outskirts of Forest Park;

… …

Therefore, I believe that that kind of extremism and will certainly make the “ends” of the market booming, the new brand to provide more development opportunities. Moreover, with the increased purchasing power of consumers, this “extreme consumer” behavior will be more apparent. Why are so many luxury cars, luxury furniture, luxury apparel and high-end beverage brands are so interested in the Chinese market? One very important reason is that China’s “extreme consumption” has shocked the world.

History tells us that any political force in the social Caifu “leveling”, but less than 50 years, polarization phenomena same can occur, namely: one becomes more affluent, while another section became more impoverished, while clip less and less in the middle of the crowd.

In particular, the phenomenon is more prominent in developed countries. Take Japan, for example, nearly 20 years, Japanese food and clothing for affluent and rapidly increasing proportion of class, while the rapid decline in the proportion of the middle class and form a typical “M” type society.

According to the agency to monitor, “M” phenomenon has already been felt in China, more than 10 million yuan assets of the richest in China has more than 870,000, and assets of more than 100 million yuan in the super-rich are above 5 million people, is particularly worth mentioning is , the rich are basically concentrated in Beijing, Shanghai, Guangzhou and other developed cities, and further widened the gap between rich and poor in developed cities.

Therefore, I believe that polarization is a natural law, although such laws are subject to different constraints or the impact of social systems, in general, difficult to stop.

So, if you can identify the existence of this law, followed by issues to consider are: the polarization of the market structure will have what effect?

The answer seems self-evident. This differentiation is bound to high-end market for many industries and low-end market provides a good soil and the foundation. This is also sky-high price of those in the global luxury why not become extinct, those cheap “to spread the goods” the main reason why the endless. Therefore, I believe that many of the industry markets and low-end high-end market is not like no chance as people think.

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